Strong and weak trade marks - the difference between Nike and iPhone | IGE¦IPI

Workshop Description:
Creating a trade mark involves many different aspects. A trade mark should convey the values and characteristics represented by the corresponding product, and it should trigger emotions. It also needs to stand on its own. However, this aspect of trade mark law is often forgotten. If you pay attention to it, you’ll be able to create an independent trade mark that you can defend more easily in court against imitators. This breakout session will tell you how to create a strong trade mark – in the consumer’s mind and in court.

IGE¦IPI:
The Swiss Federal Institute of Intellectual Property (IPI) is the federal centre of competence for patents, trade marks, geographical indications, design and copyright. Individuals and companies can register their inventions and creations with the IPI to protect them from being copied. In addition to this, the IPI informs the public about the IP rights system of protection. It also fulfils a political mandate in all areas of intellectual property in that it prepares legislation, advises the federal authorities, and represents Switzerland within international organisations and vis-à-vis other countries.