Startup Nights 2023

2–3 Nov 2023 | Winterthur, Switzerland

Friday, 3 November 2023 | 17:00 - 17:45

Traction - How to generate rapid customer growth through agile market development? | FFHS

Location:Workshop Room "Dragon" (Hall 1)
148 participants

Workshop Description:
Would you like to successfully bring your innovations to market, achieve rapid customer growth and expand your market position?             

One of the biggest challenges for startups and young companies is to build a sufficient customer base for their new products and services. Marketing innovations is always a difficult task, even for established companies, as they often only have limited access to the newly to be built customer base.

Traction is a promising approach that, by combining various methods, makes it possible to go to market in a much shorter time and with a higher success rate than is the case with conventional marketing approaches.

The three core components of the approach are

1.)          the implementation of agile market development that begins at the same time as product development,
2.)          the targeted selection of an optimal marketing channel from 20 possible marketing channels and
3.)          the continuous quantification of the growth effect with a change in the optimal marketing channel as soon as the previous marketing channel reaches saturation.

Join our workshop. We will show you what potential the Traction approach has for your start-up or company and how you can apply it.

**Fernfachhochschule Schweiz FFHS:
**Die Fernfachhochschule Schweiz (FFHS) ist mit ihrem flexiblen Studienmodell und einer langjährigen Expertise in der digitalen Bildung die führende E-Hochschule der Schweiz. Etwa 3000 Studierende nutzen das breite Studienangebot in den Bereichen Wirtschaft, Technik, Informatik und Gesundheit.

1 speaker

  • Hagen Worch

    Professor of Innovation, Entrepreneurship & Firm Growth