Startup Nights 2023

2–3 Nov 2023 | Winterthur, Switzerland

Friday, 3 November 2023 | 19:00 - 19:45

How to customer-test if your product idea is HOT or NOT…? | ZHAW

Location:Workshop Room "Shark" (Hall 2)
190 participants

Workshop Description:

  • Why early-stage product-market fit testing is important

  • How to prepare product-market-fit tests with or without a MVP, in B2B or B2C markets

  • What 7 questions and answers will tell you if your product is hot or not

  • The Dos and Don’ts of customer interviews and concept tests

  • How a single metric helps to prioritize target segments and key features

In line with our strength in imparting specialized knowledge, ZHAW wants to meet the needs of society and business and is taking on a pioneering role as an Entrepreneurial University. We are convinced that expertise is important, but no longer sufficient. It also takes an attitude that drives bold and novel thinking and action - with passion, determination, and a mindset to reframe challenges into opportunities.

1 speaker