How to customer-test if your product idea is HOT or NOT…? | ZHAW

Workshop Description:

• Why early-stage product-market fit testing is important

• How to prepare product-market-fit tests with or without a MVP, in B2B or B2C markets

• What 7 questions and answers will tell you if your product is hot or not

• The Dos and Don’ts of customer interviews and concept tests

• How a single metric helps to prioritize target segments and key features

ZHAW:
In line with our strength in imparting specialized knowledge, ZHAW wants to meet the needs of society and business and is taking on a pioneering role as an Entrepreneurial University. We are convinced that expertise is important, but no longer sufficient. It also takes an attitude that drives bold and novel thinking and action - with passion, determination, and a mindset to reframe challenges into opportunities.