Markus Naef

Markus Naef is an experienced strategy consultant and implementer with a particular passion for the topic of digitalization. He is particularly characterized by his willingness to invest in collaboration with colleagues in the team and thus in the success of companies. Trust in the abilities and commitment of team members, fellow campaigners and partners - but also people who disagree - is important to him. Furthermore, he maintains an excellent network of relationships with business, politics and administration.

Markus Naef holds 2 university degrees in economics and law from the HSG (now University of St. Gallen). After his studies, he was active as a start-up entrepreneur in the USA at an early stage. After his return, he took on management positions in international companies, including country manager of an American group responsible for Switzerland and Russia. Most recently, he was a member of the executive board of a stock listed CH company. He was responsible for the B2B business and actively supported the digital transformation of various customers. Markus Naef was CEO of SwissSign Group AG, which he took over as CEO of the JV of Swiss Post and SBB - today the "who is who" are among the shareholders. Trusted identities from SwissSign Group AG form the basis for secure e-business processes. As a Swiss Trust Service Provider (TSP), SwissSign accompanies people and companies into a successful digital future. In 2020, Markus Naef was awarded the title of Digital Shaper.

Since May 1, 2022 – Markus Naef has taken over the position as CEO @ bexio; one of Switzerland’s leading SaaS provider.

In addition to this activity, Markus Naef holds various (board of directors) mandates, including serving as a member of the board of directors of ewl AG. He is also a member of the SteerCo of digitalswitzerland.

Markus Naef is a goal- and result-oriented "doer" and a strong communicator, natural and team-oriented leader. He is married and father of a son. Sport finds a fixed entry in his agenda.