Startup Nights 2023

2–3 Nov 2023 | Winterthur, Switzerland

Thursday, 2 November 2023 | 18:00 - 18:45

From ZERO to 300 million. How to Grow Faster Ignoring the Likeability Brand Trap | GoBigname

Location:Workshop Room "Shark" (Hall 2)
190 participants

Workshop Description:
How not to do stupid mistakes and grow faster with your startup, SaaS or B2C company while ignoring trends, hacks and startup bullshit bingo? Listen to the exciting and real business case studies of expansions and acquisitions presented by the guys who co-founded 5+companies and worked on more than 100+ branding projects in 15 years of their expertise. Bring the popcorn!

 The following points will be covered:
·       Why is building distinctiveness much more effective than differentiation strategy?
·       What branding fundamentals are crucial before starting the communication?
·       How have we boosted our companies' valuations?
·       How to create Private Label products for extra profit?

EXTRA: In the end, you'll get a Go Global Checklist which will help you to focus on what's important.

**GoBigname develops verbal and visual identities of companies, products, services and technologies for startups and SMEs. Since 2015, the company based in Bratislava has become the national market leader and today counts many international companies among its customers. Michal was featured on Forbes cover and chosen as one of New Europe's 100 most innovative people by Google and the Financial Times. With his team he had worked on the EXPONEA brand from day zero to a market value of 300 million euros in 5 years

2 speakers