Michal Pastier
Creative Director, Co-owner
GoBigname
About me
Michal was featured on the cover of Forbes and chosen as one of the New Europe 100 most innovative people by Google and the Financial Times. With over 200 creative awards, he is one of the most acclaimed advertising and branding creators in Europe (from Gold Euro Effie to Cyber Young Lion). With his team, he worked on the EXPONEA brand from day zero to a market value of 300 million euros in 5 years. He helped with the rebranding of BBG in 28 countries, SLIDO for 45 million users, and many more. He is also the author of the bestselling book: Yellow Book of Brand Building with over 14 000 books sold in few months.
My organisation
With more than 250 branding projects around the world, GoBigname is helping investors and business owners to create new brands from scratch or refresh, rebrand their portfolio. From positioning, brand name, visual identities, visual ecosystem, sub-brands, products brand architecture, trademarks, legal help etc. mostly to gear the brand to the challenges and opportunities for digitisation. Changing consumer lifestyles are creating new opportunities for smart brands.
What’s unique about GoBigname is its connection to hybrid agency Darwin & the Machines, so everything is tested in real life and not just sent to the “brand manual”.
Additional questions
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NoSpeaker sessions (2)
Thursday, 2 November 2023
18:00 - 18:45
From ZERO to 300 million. How to Grow Faster Ignoring the Likeability Brand Trap | GoBigname
Friday, 3 November 2023
18:00 - 18:45