Startup Nights 2023

2–3 Nov 2023 | Winterthur, Switzerland

Friday, 3 November 2023 | 18:00 - 18:45

Branding lessons for startups from 250+ brand launches | GoBigname

Location:Workshop Room "Shark" (Hall 2)
190 participants

Workshop Description:
In this presentation, Michal and Tomas will show you 10 Fundamentals they distilled from 250+ brand launches in 15 years of their expertise.  Learn the principles, key lessons and see examples of successful startups and scale-ups that can grow not only in their markets but are attractive globally.

 The following points will be covered:
o What are the most expensive mistakes companies make in marketing?
o What are the key drivers in brand growth?
o How to choose your brand codes?
o Which part of branding has the biggest impact on the market share?
o Which part of branding increases the possibility of new customers gain?

GoBigname develops verbal and visual identities of companies, products, services and technologies for startups and SMEs. Since 2015, the company based in Bratislava has become the national market leader and today counts many international companies among its customers. Michal was featured on Forbes cover and chosen as one of New Europe's 100 most innovative people by Google and the Financial Times. With his team he had worked on the EXPONEA brand from day zero to a market value of 300 million euros in 5 years

2 speakers